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Companies have tried every technique they can imagine to analyze office space utilization starting with bed checks and hiring consultants for a ‘study.’ The results have often been far from satisfactory and thus, companies are ready to try something new such as a costly installation of sensors or obtrusive RFID tags. Before doing so, real estate executives should reconsider an essential, untapped resource at their fingertips: security badge swipe data and network authentication data. Executives may think they have already extracted all the value they can from this data, which does have limitations on usefulness. However, when properly managed and analyzed badge data can be much more valuable than recognized today. Best practice case studies on workplace optimization were presented by Accenture, Fidelity, and EMC.